You could just end up investing funds in forcing ads in front of prospects who’ve already indicated that they don’t want to see them. On the other, you may lose that lead entirely if they decide to move on to greener, more ad-block-friendly pastures.Īlternatively, you can take an even more aggressive approach and circumvent the technology altogether by “ blocking the adblocker,” but that’s even more of a gamble. You can always gate your content, similar to how Business Insider does it here. On the one hand, this may help you capture revenue by getting users to sign up for special memberships (more on that later). ![]() There are a few solutions to contending with third-party ad blockers, but they’re not always easy or worth the effort. Still, it puts website owners who rely on advertising for income in a tight spot. While this story takes it to the extreme and is technically a browser extension, it illustrates the point well: trackers can be a real problem, and ad blockers are an equally real way for regular users to deal with it. It was sending back every URL visited, and it had been storing the web history of every user since January of 2017. Browser extension steal internet history (Image source: Robert Heaton) It was well-loved by its fans until one discovered a serious breach of privacy. Just consider the case of Stylish, a now-banned browser extension that let users customize their web experiences and cut down on clutter.
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